While a lot of people bemoan their ability to get their website to rank well, this is one of the easiest markets I have ever seen to get a website to rank well in. Why?
I will apologize in advance, for telling you the truth. I know this is difficult in the current climate of marketers telling people what they want to hear, however if we want to make forward progress, it is advisable to look at the facts instead of holding on to fiction.
The opportunities that are currently available are due to the fact that the web is almost entirely saturated by do it yourself web design. You see, anyone can get a free or cheap website in about five minutes if they want, however these kinds of sites almost never rank well because they are badly coded and poorly designed.
Indeed, much of what you need to do get a website to rank well you will not be able to do with these cheap sites because you will not be given access to the back end. In other words, you will not be able to access the coding behind your site or the server on which it resides, so even if you knew what to do to increase your rankings, you wouldn’t have access to the areas you need to enter to make the changes.
Not a week goes by that someone doesn’t approach me about getting their five minute website to be first in the search engines and I have to attempt to explain to them the contents of this article, which is one of the motivators for me writing it.
Bear this in mind, it is impossible to win the Indy 500 with a riding lawnmower, no matter how much money you throw into the lawnmower. It’s simply not a framework built for speed. The same is true with the majority of the cheap, free, drag and drop website builders. They were designed to let people who don’t understand coding build their own sites, unfortunately that’s about all they’re good for.
The good news is that if you can swallow your pride, be honest about your skills and your limitations, if you’re smart enough to understand that in some areas a professional is well worth the price you pay, there are lots of opportunities to expand your business and increase your rankings.
I use the following example on a friend of mine who markets online and whose do it yourself website is just not where it needs to be. Here’s the big red flag to me, when someone tells me about their site, “It’s not that bad”. When I tell him he needs a professional site, he always begins to squirm and make excuses, so I don’t press the issue.
I once made the point that he could probably build his own airplane if he wanted to. He agreed but added that he wouldn’t want to fly in it once it was done because too much was at stake. It’s amazing to me that people who wouldn’t endanger their physical health in a do it yourself project, will endanger their financial health in one without even thinking twice about it.